Introduction
Why register for PRORIM?
Who wrote PRORIM?
What do the PRORIM modules cover?
PRORIM testimonials
Register for PRORIM
Contact us...
The Benefits of PRORIM
- Practical ideas and tools for making better business decisions
- Written for experienced managers who need to explain their risks to banks, insurers and customers.
- Learn from your own experience how much you already know about risk
- Choose your time and place to take the course
- Easily assimilated 10 minute study sessions
- Six months to complete and review the course
PRORIM, a thinking tool
Download...
PRORIM for SMEs
Download...
What do the PRORIM modules cover?
Strategy - Sales and Marketing - Finance - Human Resources - Business Continuity
Module 2: Sales & Marketing
Sales and Marketing are key parts of a company’s strategy. To ensure they come to fruition employees need to understand what potential customers want and why they will buy a particular product or service. They also need to understand the risks inherent in any sales and marketing plan, the importance of retaining customers and keeping abreast of the competition.
Sales & Marketing consists of:
- Research & Identification
- Your Potential Customers
- Evaluation
- Reporting & Decision Making
- Treatment
- Customers
- Retaining Customers
- Competitors
“Progress always involves risks. You can't steal second base and keep your foot on first.”
Frederick B. Wilcox